In Wedding, Super Bowl Ads Are the New Currency of Authenticity
A boutique bar streams the NYT-ranked commercials, landlords steal the tempo, and a Turkish bakery learns what 'brand storytelling' costs
As America ranks its Super Bowl ads, Wedding repurposes the spectacle: artisanal screenings, start‑up ad houses selling 'authenticity,' and a pop‑up billboard erected overnight that promises the soul of the kiez—for a subscription.