Polish and Pay: How Wedding’s 'Certified Balcony' Plaques Turn Safety into a Rent Signal
A startup promises safer, prettier façades; the overlooked detail is a thumb‑nail brass plaque with an NFC chip — a tiny object investors use to reprice entire buildings.
Everyone says the plaques are about 'community safety and curb appeal.' Dive into the application form and you find a €45 admin fee, an 'Image Use Consent' landlords make tenants sign, and an NFC tag tied to a public 'BalconyScore' that agents scrape to justify a 'balcony premium' on listings —.