Blockfranchise: Rent as a Royalty in the Brand-Block Economy
A startup modules neighborhoods into franchises; tenants pay 'brand royalties' to rent, with rent adjusted by a living-brand score that rewards sponsored events and penalizes complaints.
Sign a lease and you also sign a weekly content brief; the block's brand score rises with influencer pop-ups and falls with canceled collabs—your rent climbs or collapses with the score, regardless of your own budget.